William Burrell
Producer | Award-Winning Filmmaker
- Role
- Senior Producer, Content Production Lead at Manhattan Associates
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About William Burrell
Creative and detail-oriented producer, strategist, and visual storyteller with a deep understanding of end-to-end production pipelines from concept through delivery. Experienced in narrative, documentary, advertising, and social media content creation. Passionate about building incredible teams to craft cinematic stories that reflect their subjects and deliver on goals with authenticity. Combines technical proficiency with strong leadership and organization skills to deliver high-quality productions on time and within budget.
Experience
Senior Producer, Content Production Lead
Jun 2021 — Present · US
Lead end-to-end production for in-house commercial, video, and branded content projects. Concept development through postproduction and final delivery.Manage budgets, production schedules, crew staffing, payroll, equipment rentals, vendors, and shoot logistics across single-camera and larger scale commercial-style productions.Direct on-set execution and oversee editors/post workflows to ensure creative alignment, stakeholder satisfaction, and on-time delivery.Partner with internal stakeholders e.g, marketing and creative to translate business and marketing objectives into effective content.Increased in-house content output by 35% in 2025 while delivering 20% under annual global budgetReduced average production cost per asset by 18% through expanded in-house capabilities and lowered reliance on external vendors.In-House Clients and Partners include: Pacsun, Reebok, Garage, Land’s End, Skechers, Virginia ABC, Brooks Brothers.
Education
Savannah College of Art and Design
Bachelor of Fine Arts (B.F.A.), Film & Television
2013 — 2017
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