Todd Smith

About Todd Smith

I’m a seasoned marketing leader with 15+ years of experience driving engagement, retention, and revenue growth across startups, government, and legacy organizations. My career began with a bold entrepreneurial leap—I launched Stunner of the Month, one of the first social-media-driven subscription box services in 2009. As a co-founder, I bootstrapped and scaled the company, overseeing marketing, customer success, and brand partnerships. My greatest achievement was building a brand rooted in community, which continues to be my north star. Key highlights- Achieved 50% annual CAGR, scaling to 4,500+ monthly members in four years - Employed A/B testing & email automation to boost web conversions (8%) & customer loyalty (20%)- Spearheaded brand collaborations on bespoke sunglasses with DirtyBird Records, Major Lazer, and Kelly Starrett, creating new revenue streams After exiting the venture, I returned home to Pittsburgh during the city’s fourth renaissance and joined the City of Pittsburgh as an Innovation Fellow. My mandate was to modernize digital communications, improve resident engagement, drive economic development initiatives for Main Street businesses, bolster workforce programs, spearhead sustainability initiatives, and expand the entrepreneurial ecosystem. Key highlights- Optimized web content with Elasticsearch & Google Analytics, boosting discoverability, improving the user experience, and reducing 311 requests by 15%-Executed a social & email campaign, securing a $50K grant to expand MWBE procurement and strengthen the local business pipeline -Transformed Mayor Bill Peduto\'s Inclusive Innovation policy into an ecosystem of 300+ public-private partners, fostering collaboration, resource sharing, and MAUs on Meetup During COVID-19, I met my future wife and eventually moved to Brooklyn. I served as VP of Marketing for a leading mortgage solutions company, leading a four-person team in building a full-funnel lifecycle marketing program, and transitioning the company from a sales-driven to a stakeholder-driven model. After my role was eliminated due to workforce reductions, I moved into consulting, working first with a Series A microtransit startup to develop its lifecycle program and helping revamp the visual brand to reposition the company from a scrappy startup to a category leader. I\'m currently consulting while actively seeking the right role and company culture where I can make a lasting impact before transitioning from consulting.

Experience

1. Digital Marketing Strategist

   Nava

   Mar 2025 — Present

Education

• McGill University

  Summer Program

• The George Washington University

  BS