William Tobias
Senior Data Insights Analyst @Goodway Group
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WORK HISTORY
Senior Data Insights Analyst @Goodway Group
Los Angeles, CA, US
Analyze omnichannel marketing performance data (The Trade Desk, Google Ads, Meta, etc.) using SQL and cloud-based pipelines to generate actionable insights for QBRs, strategic planning, and ad-hoc analyses.Design and develop scalable, interactive dashboards (in Sigma, Looker, and Tableau) to streamline and automate reporting workflows for internal teams and external stakeholders.Apply causal inference, forecasting, and measurement frameworks to quantify campaign impact and guide budget decisions, including lift modeling, market-based testing, and regression-driven forecasting methodologies.Partner cross-functionally with analytics, media, product, and engineering teams to transform analytical work into repeatable data products.
EDUCATION
Southern Methodist University
Bachelor of Arts (B.A.), Advertising
ABOUT WILLIAM TOBIAS
Data analyst and paid search (Google Ads) specialist with an emphasis on A/B testing, data visualization (Tableau, Looker, Sigma), and data storytelling. Experienced in using SQL to build data tools to automate media planning and performance forecasting.
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