William Swadley

About William Swadley

I love learning. I love helping people. I love making a meaningful impact. As an experienced marketing and communications professional, I seek out roles and organizations that share those values.I thrive in environments that offer challenge, creativity, and collaboration, where digital marketing, data-driven strategy, and compelling content come together to support strong engagement, measurable results, and effective campaigns.With an MBA focused on Marketing & Management and experience across respected organizations, I’m driven to add value through thoughtful leadership, strategic execution, and a commitment to continual improvement. Above all, I aim to contribute to work that lifts others and makes a positive difference.

Experience

1. Email Marketing Manager

   Kaplan

   Feb 2022 — Present

   Directed the end-to-end execution of high-performing email and SMS campaigns for six client universities using Salesforce Marketing Cloud, with single sends, multi-step journeys, and automated triggered messages• Designed and managed student lifecycle journeys tailored to each university partner, boosting prospective student interest and driving a 28% year-over-year growth in enrollments• Developed dynamic content using HTML and AMPscript, furthering engagement across university campaigns, with results such as a 16.8% increase in open rates for one client’s email series• Leveraged tools such as Movable Ink and Google Gemini AI to enhance personalization, engagement tracking, and reporting• Built and maintained complex segmentation strategies to ensure precise targeting and message relevance across diverse student populations• Conducted A/B and multivariate testing to refine subject lines, creative, and send strategies—improving open and click-through rates• Provided actionable performance reporting and insights to internal teams and university stakeholders, influencing strategic decisions based on analytics• Collaborated cross-functionally with Product, Content, and Tech teams to align messaging with university brand guidelines and campaign goals• Maintained a rigorous QA process, ensuring a 99%+ accuracy and deliverability rate for all deployments• Managed multiple campaign timelines and priorities in a fast-paced, client-driven environment while staying current on the competitive landscape and leveraging AI-powered competitor analysis to identify opportunities

Education

• Utah Valley University

  Bachelor of Science (B.S.), Integrated Studies: Business Management & Religious Studies

• Gonzaga University

  Master of Business Administration (M.B.A.), Marketing & Management

Skills

• Adobe Analytics
• Mailchimp
• Marketo
• Marketing Automation
• Strategic Planning
• Event Planning
• Policy Analysis
• Microsoft Excel
• Microsoft Word
• Google Adwords
• Government
• Nonprofits
• Microsoft Powerpoint
• Public Speaking
• Social Media
• Public Relations
• Microsoft Office
• Business Management
• Constant Contact
• Public Policy
• Time Management
• Email Marketing
• Politics
• Customer Service
• Marketing
• Writing
• Html
• Research
• Leadership