Billy Stutz

About Billy Stutz

Senior Marketing Executive with an impactful career history transforming how companies engage with their markets and consumers. Able to influence compelling results within multi-billion-dollar corporate and small business settings for both B2B and B2C services. Part consultant and change agent, aligning innovation, cross-functional internal talent, and consumer insights to maximize revenue results. Strengths: Omni-channel marketing strategies that elevate market share & build customer loyalty Building out marketing departments and corporate brand architecture from scratch Process improvements that remove growth obstacles Coaching, training, and empowerment that enables staff to excel Executive leadership that motivates and propels organizations towards high-level achievements

Experience

1. Chief Marketing Officer

   Zoeller Company

   Apr 2025 — Present · Louisville, KY, US

   As Chief Marketing Officer (CMO), I oversee Zoeller Company’s marketing and sales operations across all divisions, driving strategies to grow revenue, expand global and eCommerce sales channels, and strengthen partnerships. My role balances strategic vision with hands-on leadership, advancing the company’s goals for sustainable growth. I work closely with the CEO and division leaders to enhance Zoeller’s market presence, develop innovative strategies, and maintain its reputation for quality and reliability.Key ResponsibilitiesStrategic Revenue Growth Develop and execute long-term strategies to drive revenue growth across all divisions. Expand Zoeller’s global sales channels and optimize its eCommerce presence. Strengthen key relationships, including partnerships with major merchandising accounts and retail at various levels. Identify new, scalable opportunities in adjacent markets.Marketing and Brand Leadership Define and implement data-driven marketing strategies that enhance Zoeller’s brand reputation and align with its values of integrity and quality. Oversee marketing initiatives that balance traditional approaches with innovative digital strategies to connect with diverse audiences.Leadership and Collaboration Inspire and lead Zoeller’s seasoned marketing and sales teams, fostering collaboration across divisions to align with company objectives. Mentor and develop team members, promoting a culture of excellence and innovation.Operational Excellence Establish and monitor performance metrics for sales and marketing operations, ensuring alignment with strategic goals. Lead cross-divisional efficiency projects that optimize resources and drive profitability while maintaining the company’s high standards.

Education

• Old Dominion University

  Graduate Certificate - Business Analytics

• University of Richmond

  Customer Experience (CX) Certificate

• Old Dominion University

  Master of Business Administration - MBA

• William & Mary

  Bachelor of Business Administration (BBA), Marketing

Skills

• Sales Management
• Budgets
• Sales
• Leadership
• Merchandising
• Training
• New Business Development
• Pricing
• Account Management
• Change Management
• Project Planning
• Budget
• Sales Operations
• Team Building
• Management
• Strategy
• Marketing
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Negotiation
• Inventory Management
• Retail
• Supply Chain Management
• Analysis