William Smith

About William Smith

Over the last 10+ years, I’ve had the opportunity to drive success in companies large (750+ employees) and small (15 employees), VC and private equity, mature and emerging. I have robust experience in product-market fit, lead generation, customer-PS alignment, sales process, and product positioning.insightsoftware is the most comprehensive provider of solutions for the Office of the CFO. We turn information into insights, empowering business leaders to strategically drive their organizations. Our cloud-based Platform is built on a unique data layer that connects to more than 200 data sources. This enables seamless connectivity and efficiency across our integrated finance, accounting, and operations applications. Ultimately, we help organizations future-proof their business, delivering increased efficiency and productivity. Outside of work, I enjoy having a good time with family and friends, traveling with my wife, and hanging out with our dog, Thurl. You can learn more about insightsoftware by clicking on the links in the ‘Featured’ section.

Experience

1. Divisional Vice President, Commercial Sales

   insightsoftware

   Dec 2025 — Present · Raleigh-Durham-Chapel Hill, NC, US

   First line Commercial sales leader managing the AE function. Partner with cross-functional leaders to activate the GTM strategy.

Education

• North Carolina State University

  Bachelor's Degree, Business Administration with Concentration in Marketing

  2010 — 2014

Skills

• Customer Service
• Lead Generation
• E-Commerce
• Ecommerce Marketing
• Social Media Marketing
• Marketing
• Microsoft Excel
• Powerpoint
• Sales Development
• Cold Calling
• Microsoft Office
• Sales
• Public Relations
• Management
• Sales Prospecting
• Teamwork
• Leadership
• Sports Marketing
• Salesforce.com
• Social Promotion
• Desktop Computers
• Ecommerce
• Microsoft Word
• Marketing Communications
• Prospecting Skills
• Email Marketing