William Quijano
Seo & Aeo Specialist @Upwork
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WORK HISTORY
Seo & Aeo Specialist @Upwork
Berlin, DE
SEO Audit & Content Strategy (https://kayaconnections.framer.website/): Performed a comprehensive SEO audit for a digital nomad retreat business, identifying critical hierarchy errors in heading tags (H1-H6) and structural design flaws- Keyword Strategy & Cluster Design: Developed a 1st-phase keyword plan using topic clusters (e.g,\"Digital Nomads Philippines\",\"Coliving Asia\") focused on low-to-medium difficulty (KD) to drive organic traffic- On-Page Optimization: Proposed optimized meta-titles, meta-descriptions, and descriptive Alt-text for images to improve search engine indexing and accessibility- Technical Performance Analysis (https://formamia.com/): Conducted a technical audit using GTmetrix and Google Search Console, revealing that 84% of current traffic was unrelated to core services- Strategic Recommendations: Authored a detailed 28-page report covering LCP (Largest Contentful Paint) optimization, image compression strategies, and cache lifespan policies to improve site speed, as well as On-page optimization: optimized meta/titles, meta-descriptions, and descriptive Alt-text for images.
EDUCATION
INCAE Business School
Master of Business Administration - MBA
UCAB - Universidad Católica Andrés Bello
Telecommunication Engineer
Aprendoseo
SEO Specialist
SKILLS
ABOUT WILLIAM QUIJANO
I work at the intersection of SEO, Growth, and business decision-making.My focus is not traffic for its own sake, but turning organic visibility into profitable demand.With a background in engineering, business (MBA), and commercial analysis, I approach SEO the same way I would any investment decision:Where does it create value? What is the return? What should be prioritized — and what should not?I specialize in:• Revenue-driven SEO strategy• Keyword and search intent analysis• SEO prioritization based on ROI• Using paid search as a signal to validate demand• Connecting SEO decisions with P&L logicI have worked with e-commerce and consumer-focused businesses, where margins, conversion and prioritization matter.Today, I help teams and businesses make better growth decisions, aligning SEO and search investments with real business impact — whether as a Growth-focused SEO analyst or as a strategic freelance advisor. Open to: SEO & Growth roles · Freelance consulting · International projects Berlin & Remote w••••••••@gmail.comLanguages: Spanish, English, learning German
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