William Prieto

About William Prieto

PROFESSIONAL OVERVIEW A detail oriented, energetic and forward thinking individual…

Experience

1. Sr Digital Sales and Solutions Manager

   Townsquare Ignite

   Nov 2023 — Present

   I am responsible for the digital growth strategy and business development at Townsquare Buffalo regional market, my enhanced role as Senior Digital Solutions Manager propels our digital operations to new elevations. My expertise in digital sales and management empowers significant digital transformation, elevating our market share from 24% to 53% in just over a year and a half. My team and I are now focused on magnifying this digital market dominance by driving campaign success for our clients. I leverage a keen understanding of client needs, devising and executing robust digital strategies that surpass their objectives. My role now embraces pioneering digital business development initiatives, broadening Townsquare’s revenue opportunities. With the pivotal task of overseeing Buffalo\'s digital operations, I ensure a synchronized synergy between digital and traditional sales channels. This entails close collaboration with the cluster’s overall sales leadership, and delivering tailored coaching to sales team members, enhancing their aptitude in selling our enriched suite of digital products. Additionally, I am amplifying revenue opportunities by leading sales of complementary digital products through a portfolio including Search Engine Marketing, Streaming TV, streaming audio, video, and social digital products. My evolved role is instrumental in harmonizing digital products and services with our robust radio asset offerings, nurturing a culture of digital innovation and excellence within the team. This advanced role accentuates my escalated responsibilities and the trust placed in me to propel Townsquare Buffalo\'s digital frontier forward, securing a dominant market stance and delivering unmatched value to our clients.

Skills

• Start-Ups
• Sponsorship
• Computer Recycling
• Management
• Social Networking
• Marketing Communications
• Public Relations
• Marketing Strategy
• Competitive Analysis
• Social Media
• Brand Development
• Online Marketing
• Public Speaking
• Market Planning
• Strategic Planning
• Marketing
• Leadership
• Event Management
• Account Management
• Online Advertising
• Business Strategy
• SEO
• Ppc
• Sales
• Strategic Leadership
• Direct Marketing
• Customer Service
• Social Media Marketing
• Mobile Marketing
• Media Planning
• Analytics
• Creative Strategy
• Integrated Marketing
• New Business Development
• Digital Media
• Digital Marketing
• Market Research
• Lead Generation
• B2b
• Media Buying