William Maddison

Architect @NielsenIQ

London, GB
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+91 *********19

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WORK HISTORY

Nov 2025 — Present

Architect @NielsenIQ

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London, GB

As an Architect at NIQ, I help define the architectural vision and technical foundation of our platforms. I collaborate with product stakeholders and engineering teams to design and implement scalable, high-performance, and future-ready solutions.My focus is on leveraging emerging technologies and modernization initiatives to keep our platforms aligned with NIQ’s enterprise strategy and prepared for future demands.I combine technical design expertise with hands-on leadership across the product lifecycle, ensuring the delivery of cohesive, resilient architectures that enable innovation, scalability, and sustainable growth across NIQ’s global platforms.

EDUCATION

N/A

Cardiff University / Prifysgol Caerdydd

Biological Sciences

2012

Belper School and Sixth Form Centre

Biology, Physics, Graphical Communication

ABOUT WILLIAM MADDISON

As a Technical Business Analyst and Project Manager with over 3 years of experience, I specialise in driving cross-functional initiatives that enhance operational efficiency, data visibility, and strategic decision-making. My work spans global organisations where I’ve led projects across Product, Technology, Legal, and Operations, consistently delivering value through process optimisation and data-driven insights.At NIQ, I manage the Demand Management (Intake) process, partnering with stakeholders across Finance, Architecture, Legal, and Security to streamline product innovation and capital governance. I’ve also championed privacy compliance and led enterprise-wide training and communications initiatives.Recognised as a Power BI SME, I’ve built advanced dashboards and reporting tools using Power BI, DAX, SQL, and Excel VBA - empowering leadership with real-time analytics and actionable insights. My technical toolkit also includes Jira, SharePoint, and bespoke software solutions, which I’ve used to implement cost-saving initiatives and improve stakeholder engagement.I thrive in Agile environments, bringing a collaborative mindset and a passion for continuous improvement. Whether mentoring new talent or leading communities of practice, I’m committed to fostering innovation, learning, and meaningful impact in every project I take on.

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William Maddison — Architect at NielsenIQ in London, GB | Unifers