William Lipman

About William Lipman

Results oriented technology leader with a proven track record for delivering technology solutions that achieve business objectives. Over thirty years’ experience keeping on top of the latest technology leading multi-discipline teams focused on developing and delivering data driven customer centric solutions. Core experience in travel and hospitality, automotive, retail, CPG, financial services, insurance, media, healthcare, and entertainment. Special Abilities To: Work with key sponsors and business leaders to define and map needs to executable strategies Communicate complex concepts and elicit needed information Select and implement flexible and scalable state-of-the-art platforms and architectures Lead multi-million dollar cross-functional initiatives and projects Identify and develop high-caliber teams, creating high-morale, performance-focused environments Interact with key stakeholders on daily basis ensuring solutions are addressing needs and providing value

Experience

1. Vice President, Technology Delivery

   Targetbase

   Oct 2021 — Present · Irving, TX, US

   Accountable for integrating marketing solutions that enable businesses to optimally engage customers across channels driving the customer experience through interactions grounded in analytics and governance. Primary responsibilities include architecture, enterprise and vendor integrations, client engagements from discovery through implementation, supporting new business development, and account management. • Subject matter expert helping our clients improve identity, CRM, CDP, and Loyalty • Practice area lead for Engagement managers • Practice area lead for Business Analyst • Practice area lead for Solution Architects • Practice area lead for Project Management

Education

• University of Arizona

  BS, Management Information Systems, Philosophy

  1984 — 1988