William Lilly

About William Lilly

Experienced marketer with specialty in hospitality + commercial real estate. Avid runner,…

Experience

1. Senior Manager, Property Marketing

   JLL

   Dec 2021 — Present · Washington, DC, US

   Manage team of marketers in the DC area + partner with marketers/creative team nationally • Lead integrated marketing strategy across Northern Virginia’s 25 million SF leasing portfolio (office/mixed-use/life sciences properties)• Mentor + train sales coordinators and marketing peers on industry-leading strategies and best practices • Plan + Budget: Create annual marketing/digital plans across diverse scope of property level budgets, ranging from to annually per property• Digital: Oversee creation, programming, and reporting of marketing content across email, social media (paid), websites, brochures and sponsorships• Brand: Conceptualize new branding for prospect pitches + rebrands (i.e, logo, color story, messaging) – in partnership with in-house JLL Design team• Experiential: Plan + partner with local vendors to bring branded graphic/interactive elements to life across marketing centers for unique tour experience• Event: Curate best-in-class broker experiences to showcase properties, leading all efforts from planning/budget to event website creation to onsite vendor management• Business Development: Pitch marketing platform + strategy to new prospects to win new leasing business for brokerage team

Education

• West Virginia University

  Bachelor of Science, Business Administration, Marketing

  2011 — 2015

Skills

• Social Networking
• Sales Management
• Event Planning
• Public Speaking
• Microsoft Office
• Sales
• Communication
• Microsoft Word
• Facebook
• Customer Service
• Social Media
• Crm
• Leadership
• Advertising
• Time Management
• Powerpoint
• Teamwork