Billy Lawlor

Founder, Managing Director

Role
Founding Member at Revenue Enablement Society
Location
Westport, CT, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Billy Lawlor

I started Blink in 2004 to help our clients do a better job aligning their value propositions to their prospects\' needs based on how and when their brand is experienced. At Blink, we bring together strategy and award-winning creative to craft communications that reveal the untold story of your brand – interweaving strategic insights and user relevance that lead to influence and action.For almost 20 years we\'ve help enable brands such as Adobe, KPMG, Black Diamond, ABB, Bain, Marriott, Google, LogicSource, LG, Samsung, United Nations, The World Bank and NASA.Your brand has a story to tell. Our job is to get to the core of that story, and help you tell it like never before.

Experience

  1. Founding Member

    Revenue Enablement Society

    Nov 2016 — Present

    The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The society\'s goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES\'s overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations.The SES\'s mission is based on an Albert Einstein quote:\"The definition of insanity is doing the same thing over and over again and expecting different results.\" This quote applies to most organizations tasked with driving sales and marketing productivity today. Visit us: sesociety.org

Education

  • Central Connecticut State University

    Business/Managerial Economics

    1986 — 1987

  • Fairfield University

    Marketing / International Relations

    1987 — 1990

Skills

  • Business Strategy
  • Account Management
  • Sales
  • Online Advertising
  • Advertising
  • Management
  • Lead Generation
  • Strategy
  • Brand Development
  • Business Development
  • New Business Development
  • Digital Marketing
  • Marketing
  • Marketing Strategy
  • Strategic Planning
  • Integrated Marketing
  • Start-Ups
  • Digital Strategy
  • Strategic Partnerships
  • Marketing Communications

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