William Bill Kastigar
Senior Vice President of Performance Marketing | Innovative Strategies. Data-Driven Insights. Customers Centric Always.
- Role
- Senior Vice President, Performance Marketing at U.S. Bank
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About William Bill Kastigar
With over 20 years of experience in growth marketing, I have a passion for creating and executing innovative performance-based strategies that leverage data, technology, and customer insights to drive scalable and profitable results. I have a proven track record of helping companies, from FinTech startups to Fortune 50s, achieve aggressive goals in new customer acquisition, product sales, and revenue growth.I possess deep expertise across critical performance-marketing channels (including social media, paid search, display advertising, direct mail, affiliates and more); a relentless commitment to testing and optimizing campaigns and acquisition funnels; and a foundational belief that the customer needs to ALWAYS be at the center of every decision.
Experience
Senior Vice President, Performance Marketing
Jun 2024 — Present · San Francisco, CA, US
Heading up performance marketing team for US Bank\'s business banking division with the goal of aggressively growing their deposits, loan and merchant services businesses. My focus will be on developing a segmentation strategy, driving new high-value accounts, and leading sales enablement strategies for all of their sales teams.
Education
San Diego State University
Bachelor of Science, Business Administration & Sociology
University of San Francisco
Masters of Business Administration
Skills
- Marketing Research
- Vendor Management
- Customer Acquisition
- Online Advertising
- Outdoor Advertising
- Brand Awareness
- Client Segmentation
- Social Media Marketing
- Marketing Communications
- Campaign Planning
- Interactive Marketing
- Print Collateral
- Digital Strategy
- Promotional Material Design
- Market Planning
- Interactive Marketing Strategy
- Direct Marketing
- Customer Experience
- Customer Retention
- Channel Optimization
- B2c Marketing
- Interactive Advertising
- Communications Planning
- Advertising Research
- Radio Advertising
- Mobile Advertising
- Digital Media
- Promotions
- Sem
- Client Communications
- Strategic Communications
- Local Marketing
- Advertising
- Direct Mail
- Launching of New Products
- Affiliate Marketing
- Viral Marketing
- Branding Development
- Forecasting
- Advertising Management
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