William Jimenez

About William Jimenez

In today’s digital landscape, Search Engine Optimization (SEO) isn’t just an advantage—it’s a necessity. As an SEO Marketing & Product Manager, I’ve navigated the ever-changing search engine results pages (SERPs), witnessing firsthand how Google’s evolving algorithms and layouts have shifted organic visibility. Despite the rise of ads and rich snippets, organic search remains the backbone of high-quality website traffic—and I specialize in optimizing for it.With 20+ years in SEO and digital marketing, I understand what it takes to rank, convert, and grow. From Google’s BERT, E-E-A-T, SMITH, and Core Web Vitals to the 200+ SEO factors that influence rankings, I analyze, test, and refine strategies daily to stay ahead. My passion lies in mastering search intent, AI-driven SEO, and content architecture—critical elements in securing Position 0 (Featured Snippets) and Page 1 dominance.My Expertise & Approach Search Intent Optimization – Crafting high-quality, intent-driven content that ranks and engages. On-Page SEO – Optimizing internal linking, content siloing, schema markup, and site speed for maximum impact. Off-Page SEO & Authority Building – Building high-authority backlinks, strategic guest posting, and cultivating partnerships. AI & User Experience in SEO – Leveraging AI tools like SurferSEO, SEMrush, Ahrefs, Screaming Frog, HubSpot, and more to refine content, optimize for NLP, and enhance UX. Performance-Driven Digital Strategy – Combining SEO with PPC, conversion rate optimization (CRO), and social media for measurable growth.Having built 500+ business websites, I’ve seen firsthand how search behaviors evolve and how SEO, content strategy, and AI-driven automation can transform lead generation and conversions.A static website is a relic of the past. To win in today’s competitive search landscape, brands must prioritize real-time optimization, continuous content updates, and a frictionless user experience.

Experience

1. Digital Marketing Specialist

   FBT Gibbons

   Jan 2025 — Present · Newport Beach, CA, US

   As an SEO & Digital Strategy Lead at Frost Brown Todd, my mission is to elevate online visibility and optimize digital performance for attorneys and Business Development Managers. I specialize in helping legal professionals enhance their web presence, search rankings, and lead generation by implementing cutting-edge SEO strategies and technical optimizations.With a deep understanding of Google’s evolving algorithms, search intent, and UX-driven SEO, I focus on: Attorney & Practice Page Optimization – Enhancing content, structure, and on-page SEO to rank higher in search engine results pages (SERPs) and attract qualified leads. Technical SEO & Site Performance – Optimizing website architecture, speed, server configurations, and schema markup to improve crawlability and user experience. Content Strategy & Keyword Targeting – Identifying high-value keywords and structuring legal content to align with search intent, E-E-A-T principles, and Google’s ranking signals. Collaboration with Web Development Teams – Working closely with outside developers to refine site design, layout, mobile usability, and technical enhancements for maximum SEO impact.My goal is to ensure that Frost Brown Todd’s digital presence is not only competitive but dominant in the legal industry, helping attorneys connect with the right clients through data-driven, search-optimized strategies.Let’s connect and discuss how SEO, digital marketing, and technical enhancements can transform the legal industry’s online reach.

Education

• University of Phoenix

  Master of Business Administration - MBA, Information Technology

  1995 — 1998

• DeVry Institute of Technology

  Bachelor of Engineering - BE, Electrical, Electronic and Communications Engineering Technology/Technician

• Glen A. Wilson High School

  GED, General Studies

  1980 — 1984

Skills

• Link Building
• Online Lead Generation
• Search
• Crm
• Search Analysis
• Google Adwords
• Keyword Research
• Online Marketing
• Web Analytics
• Content Management
• Organic Search
• Website Development
• Ppc
• Real Estate
• Landing Page Optimization
• Sem
• Social Networking
• Web Design
• Integration
• Wordpress
• Web Development
• SEO
• E-Commerce
• Blogging
• Lead Generation
• Keyword Analysis
• Email Marketing
• Entrepreneurship
• Online Advertising
• Marketing Strategy
• Social Media Marketing
• Google Analytics
• Web Marketing
• Testing