Bill Gathen
Experienced Director of Marketing and Brand Strategist
- Role
- Strategic Partner Visibility Officer Branding Expert at Bgg Creative & Bgg West
- Location
- Schenectady, NY, US
- LinkedIn followers
- 500 followers
Experience
Strategic Partner Visibility Officer Branding Expert
Jul 2017 — Present
As a 20 year Marketing Professional, Marketing Director, Social Media Manager, Communications Specialist, and Conversation Agent I have successfully launched and managed an array of marketing, Social Media, Community Outreach and Public Relations campaigns, while embracing both traditional marketing methodology and new media platforms to drive innovative solutions for a multitude of industries.During my career I have honed my skills in the areas of convergent communication strategies, social media, media relations, team building, brand recognition, digital and web content, internal communications and business development. I have also developed a unique set of writing and presentation skills underscored by a keen understanding of persuasive and motivational language.
Education
Union College
MAT, English Education
1996 — 1997
State University of New York Cortland
BA, Communications
1989 — 1994
Skills
- Social Networking
- Social Media Marketing
- Strategic Communications
- Press Releases
- Ppc
- Copywriting
- SEO
- Web Design
- Market Research
- Blogging
- Management
- Marketing Strategy
- Trade Shows
- Hospitality
- Social Media
- Advertising
- Public Relations
- Marketing
- Public Speaking
- Event Planning
- B2b
- Marketing Communications
- Strategy
- Email Marketing
- Event Management
- Brand Development
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