William Fitzroy
Executive Producer, Experiential Production Strategist, Director of Production @Art Of The Seer Academy
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WORK HISTORY
Executive Producer, Experiential Production Strategist, Director of Production @Art Of The Seer Academy
Chicago, IL, US
I am a hybrid Production/Account lead that has deep experience in many different event and activation environments. My skills lean into the client, project, and team management aspects of production - I do my best work when I am partnered with a great technical partner and a creative strategy lead or team. Clients include primarily B2B experiences for: Apple, Amazon, Saleforce.com, Google (Cloud, Public Policy), Nissan NA, American Airlines, Dataweek, Samsung, Pfizer, Merck, Adidas, TMobile, AT & T, Cellular One, Niantic, PayPal, EBay, McKinsey, Facebook, Meta, AEG, AXS, The Trade Desk, and many, many (many) others. Detailed resume located here: https://williamfitzroy.com/Agencies I\'ve successfully partnered with include:NVEAdvoc8Gramercy TechHit PlayTinselGeorge P. JohnsonJack MortonOpusSparksHappy LuckyAugust JacksonWilson Dow
EDUCATION
Millikin University
Bachelor of Arts - BA, Theatre/Theater
ABOUT WILLIAM FITZROY
I’ve been producing and directing since I was eight years old. Back then, it was backyard plays and highly interpretive karaoke musicals.(Critics were harsh, but lemonade sales were brisk.) These days, the stages are bigger, the audiences broader, and the stakes higher—but the core remains the same: creating transformative experiences that delight, connect, and resonate. This isn’t just my job—it’s my vocation. And I believe deeply that how we work is just as important as what we create. With over 20 years in experiential production, I’ve worked across the full spectrum—from scrappy pop-ups to large-scale, industry-defining activations. I specialize in translating big, bold ideas into beautifully choreographed moments that feel effortless to the audience, but are backed by strategy, sweat, and seamless coordination. Whether it’s a brand story that sparks something real, logistics that run smoother than your favorite light roast, or production design that drops jaws and drops the mic—I bring a deep toolkit and a calm, confident approach that makes the complex feel downright fun.
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