William Fisher

Product Manager @Under The Hammer

Birmingham, GB

Accountable for the direction, growth, and performance of UnderTheHammer.com, a national online auction platform. Led product transformation by combining data-led decision-making with customer empathy to scale the platform and strengthen brand trust. • Defined and delivered a clear product vision and roadmap, balancing customer needs with business outcomes to unlock long-term growth • Simplified complex user journeys for buyers and sellers, reducing friction and driving adoption through intuitive design and workflow automation • Embedded a culture of data-led prioritisation, ensuring features directly contributed to measurable improvements in efficiency, trust, and scalability • Partnered with leadership to evolve UnderTheHammer into a modern, high-performing marketplace with strong customer confidence and national brand presence Impact: Modernised UnderTheHammer into a resilient, customer-first platform that continues to scale while reducing complexity and increasing market competitiveness.