William F.
Vice President, Product Design @BlackRock
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WORK HISTORY
Vice President, Product Design @BlackRock
London, GB
Vice President (Product Design) in the FinTech sector leading teams through complex, enterprise‑scale product challenges. I focus on framing the right problems, aligning stakeholders, and enabling designers to deliver high‑quality, measurable outcomes. Experienced in data‑heavy platforms, design operations, and cross‑functional leadership within regulated environments.Recent projects.Preqin → BlackRock design platform integrationLed the design side of the Figma enterprise migration, including licence rationalisation, domain capture, account merger planning, and team comms. Partnered with internal stakeholders, Figma Enterprise Support, and sourcing teams to deliver a low‑risk transition for all Preqin designers.AI‑assisted prototyping & discovery (Figma Make, MCP, AI)Set direction for adopting AI‑assisted prototyping across the design org, focusing on prototype‑led discovery over document‑heavy workflows. Supported team experimentation, best‑practice sharing, and governance through design‑lead forums and UX Team Time sessions.Research & discovery tooling (Dovetail, Maze, Askable)Continued development of our resources tools, and use of Dovetail, Maze, and Askable to improve qualitative insight capture, usability testing, and discovery velocity. Led AI and compliance reviews and supported teams in embedding research into delivery.People leadership & capability buildingLine‑managed and coached senior designers and design managers, supporting delivery, development planning, and progression. Led end‑of‑year reviews, capability feedback, and management readiness across the team.Core strengthsDesign leadership · Problem framing · Design operations · Enterprise UX · AI‑assisted design · Research & discovery · Stakeholder alignment · People management
EDUCATION
University of the Arts London
HND, Business, Finance and Journalism
University of West London
BA, Design and Media Management
Coventry University
PgCert, Business Enterprise
Coventry University
PgD, Computing
SKILLS
ABOUT WILLIAM F.
As a seasoned Product Designer with extensive experience, I possess a diverse skill set encompassing various aspects of design, including creative direction, branding, product development and user experience design. Over the course of my career, I have successfully built new teams, implemented efficient workflows and delivered products across a range of industries such as Digital, Education, FMCG, Film, Games, and Publishing, catering to a global audience.Throughout my professional journey, I have had the privilege of collaborating with renowned companies and working with prestigious licenses and brands. Some of the notable companies and licenses/brands I have had the opportunity to work with include Battlefield, Birmingham City University, Capcom, The College of Teachers, Coventry University, Dice, FIFA, Harry Potter, Lord of the Rings, James Bond 007, Jaguar Land Rover, Macmillan Education, Medal of Honor, Need for Speed, The Official Charts, Preqin, RS Components, The Sims, Spark44 and Warner Bros among others.With a diverse portfolio and a track record of successful projects, I bring a wealth of expertise and a deep understanding of designing for various industries and target audiences. I am committed to delivering exceptional design solutions that combine aesthetics, functionality, and user-centric experiences, making a positive impact on businesses and end-users alike.
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