Will Gordon

About Will Gordon

Will has spent over 30 years using market research to harness the power of customer…

Experience

1. Founder & Principal

   Sound Market Research, Llc

   Jan 2012 — Present

   Designing, selling and delivering custom market research and consulting services directly to clients (both commercial and non-profit) and through other consulting agencies (brand/creative, advertising, marketing, PR, management consulting, etc.). Leveraging extensive personal and professional networks, delivering big-company services at significantly lower prices. Flexing as needed to ensure clients only pay for what they use. Exploiting deep skills in brand strategy and B2B marketing, including manufacturing and professional services. Helping clients discover/re-discover their customers, competitors, their relevancy and their higher purpose.

Education

• Colorado State University

  M.Ed., College Student Personnel Administration

• University of Denver

  Ph.D., Higher Education Leadership

• University of Vermont

  BA, Economics, Public Speaking

Skills

• Brand Strategy
• B2b Research
• Sell and Deliver
• New Product Development
• Team Leadership
• Buyer Behavior Analysis
• Persuasive Communication
• International Research
• Management Consulting
• Strategic Marketing
• Ad Testing
• Advanced Analytics
• Customer Satisfaction
• Customer Loyalty
• Identifying Talent
• Focus Groups
• Marketing Effectiveness
• Brand Architecture
• Qualitative Research
• Research Sales
• Social Media Monitoring
• Market Strategy Development
• Brand Positioning
• Customer Experience
• Pricing
• Research Innovation
• Storytelling
• Client Relationship Management
• Positioning
• Staff Supervision
• Brand Driver Analysis
• P/L Responsibility
• Brand Equity
• Crm
• B2c Research
• Data Analysis
• Brand Extension
• Marketing Research
• Coaching
• Brand Health Measurement