William Culp

About William Culp

I am a multidisciplinary marketing, communications, and technology leader with 21+ years…

Experience

1. Principal

   Toast Branding

   Nov 2012 — Present · Charlotte, NC, US

   In a 12+ year span, consulted over 25+ small-to-mid-sized B2C clients, ranging from start-ups and established businesses to non-profit organizations, working collaboratively to produce successful and engaging campaigns with result-driven marketing and advertising strategiesManaged and implemented all creative deliverables for client base including, but not limited to, marketing, branding public relations, advertising, graphic design, website design, e-commerce, website management, SEO, SEM, PPC, display ads, social media, content marketing, motion graphics, CRM, POS, email marketing, affiliate and influencer marketing, sales strategy, collateral, consumer research, event strategy, trade shows, conferences, presentations, signage, apparel, giveaways, and storytelling through video production and photographyDesigned, developed, redesigned, and launched websites, e-commerce stores, and landing pages for clients across different industries to meet their objectives, engage their target audiences, and effectively communicate their brand message in a visually appealing user experienceEffectively used and leveraged cross-functional skills that shaped and executed marketing strategies to achieve success in building brand awareness, leads, revenue, and loyalty in support of sales and business goalsAided in business launches using proven funnel and customer journey strategies by driving adoption through building brand awareness and customer engagement campaigns to achieve profit margin results while meeting the sales objectives for stakeholders

Education

• Elon University

  Bachelor of Arts, Corporate Communications

  2000 — 2004

Skills

• Corporate Branding
• Public Relations
• Brand Development
• Graphic Design
• Guerrilla Marketing
• Trade Shows
• Digital Printing
• Print Production
• Marketing Strategy
• Adobe Creative Suite
• Sales
• Print Production Management
• Online Marketing
• Brand Awareness
• Social Media
• Advertising