William Christopher
Strategist @Orange Umbrella
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WORK HISTORY
Strategist @Orange Umbrella
Coral Gables, FL, US
Develops insight-driven foundations for creative advertising campaigns serving both corporations and high-growth startups. This role translates business objectives into clear, actionable strategic briefs that guide cross-functional creative teams.Responsibilities include conducting qualitative and quantitative research, analyzing market trends and competitive landscapes, synthesizing audience data, and identifying opportunities for brand differentiation. The Strategist shapes campaign positioning, messaging frameworks, and overall vision to ensure creative output aligns with measurable business goals.
EDUCATION
University of Miami Herbert Business School
Bachelor of Business Administration - BBA, Marketing & Psychology
ABOUT WILLIAM CHRISTOPHER
William Christopher is an undergraduate student at the University of Miami Herbert Business School, pursuing a Bachelor of Business Administration in Business Analytics and Psychology with a current GPA of 3.81. Courses in Consumer Behavior and Marketing Strategy, Business Analytics, Microeconomics, and Global Business Management have given him a deep understanding of market trends, data-driven decision-making, and consumer psychology. Membership in Delta Sigma Pi (Professional Business Fraternity) provides him networking opportunities, professional development, leadership experiences, and access to industry connections that enhance their career readiness.Beyond his academic studies, William has demonstrated a strong commitment to professional development through his role as a Marketing Strategy Associate at TacoTime (Kahala Brands), where he worked the launch of a nationwide catering platform and managed digital campaigns across major delivery platforms. He is also certified in Google’s Fundamentals of Digital Marketing and has contributed to research published by Stanford Medicine on the dissemination of funding through educational channels in California, with a focus on access to critical mental health care. His expertise in Google Analytics, SEO, and Meta Digital Advertising equips him to analyze digital trends, optimize online presence, and craft strategic marketing initiatives that holistically center on both the person and the consumer.
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