Bill Boss

About Bill Boss

A former boss once suggested to me that I should write a book. No, he wasn’t trying to send me on a new career path. He said I should write a book about context switching. He was right. In the previous 18 months, I had become the company product trouble-shooter. I dove into our offerings for the P&C insurance market for needed revitalization. After three months, restructuring added an underperforming aviation iOS application to the mix. That app recognized an increase in user engagement of 120% in only four months. Eight months later it was on to ensure proper product direction for a new partnership. That endeavor had me speaking about big data and predictive analytics at a safer cities summit in D.C. and an energy and utilities conference in Vienna. I’ve been fortunate to have these experiences, but most importantly it’s what I have learned-Make sure you solve the “right” problem for your customers. As soon as you think you understand their problem, ask three more questions. And then ask three more-Integrity will never lead to an apology-Teams need more than focus. They need a respectful leader with focus-Communication is important every moment of every day-We undervalue creativity, but we also wrongly identify it. True creativity is evolutionary-The “hidden” is more interesting and valuable than the obvious.All this has led to some great success as well-Insurance products utilized 7 of the top 10 U.S. P&C insurers-Aviation product saw a 470% increase in stability-40+ product and marketing team members let me guide them to make our products the U.S. market leader with 60% market share-I was co-author of a U.S. Patent.(Look it up:#82•••63)But I’m not going to write that book right now. It seems I’m too busy, but I’d be happy to speak to you about what problems you’re trying to solve. And yes, I’ll ask a lot questions because that’s how we solve the right problems. Give me a shout at w••••••••@gmail.com. Thanks!

Experience

1. VP E-commerce & Marketing

   Primex

   Feb 2024 — Present · Lake Geneva, WI, US

   Leading all eCommerce and Marketing activities for the AcuRite brand- Migrated to new email marketing platform improving email marketingrevenues by 53%- Migrated to new eCommerce platform that improved YoY conversion ratesby 21% in one month and recognized a 100% return on investment in 9weeks- Formed a focused e-commerce team that improved Amazon salesperformance by 20% YoY- Increased advertising ROI by 12% YoY, managing all spending (Amazon,Google, Bing, Walmart, social channels)- Launched an affiliate marketing program that realized a 7.5% lift inincremental revenue.

Education

• Iowa State University

  BS, Meteorology; Emphasis: Communications

Skills

• Saas
• Software Development
• Salesforce.com
• Product Management
• Online Advertising
• Agile Methodologies
• Management
• Team Leadership
• Cross-Functional Team Leadership
• Product Development
• Marketing Strategy
• Strategic Partnerships
• Business Intelligence
• Video Editing
• B2b
• Broadcast
• Leadership
• Program Management
• Video
• Account Management
• Mobile Technology
• Mobile Devices
• Email Marketing
• Customer Service
• Data Analysis
• Broadcast Television
• Mobile Applications
• Software Project Management
• Social Media Marketing
• Project Management
• Windows
• Strategy
• E-Commerce
• Marketing
• New Business Development
• Integration
• Strategic Planning
• Product Marketing
• Forecasting
• Television