Will Robinson
Ai Insights Editor @Evertune AI
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WORK HISTORY
Ai Insights Editor @Evertune AI
Finding and sharing data-driven insights from inside the black-box of LLMs and AI search
EDUCATION
Udacity
Nanodegree, Business Analytics
The University of Georgia
Bachelor of Arts (B.A.), Journalism
Northeastern University
Master of Science - MS, Data Analytics Engineering
The University of Georgia
Bachelor of Arts (B.A.), International Relations and Affairs, Journalism
Springboard
Certificate, Data Science
MIT Professional Education
Professional Certificate in Coding, Full Stack Development with MERN
SKILLS
ABOUT WILL ROBINSON
I study what large language models say about brands and products. I use data to learn which brands LLMs favor, where they get their information, what affects their recommendations, and how those recommendations change over time.As AI models increasingly become people\'s source of truth, it matters more and more what these models say and why. As I explore this topic with Evertune\'s deep datasets, I\'ll share- Audits of LLM recommendations- Breakdowns of citation and source patterns- Charts showing how AI opinions evolve over time- Implications for marketers and anyone in the SEO, GEO/AEO space
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