William Wenbo Liu
Product Manager @Meta
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WORK HISTORY
Product Manager @Meta
10/2021 - Present: Core Ads Experiences @Instagram09/2019 - 10/2021: Creator Monetization @FacebookBefore transitioning to Instagram, I led creator monetization for video creators on Facebook end to end, across viewer experience of our in-stream ad formats on both VOD and Live videos, creator incentives to help creators make a sustainable living, as well as creator monetization experiences within Facebook Creator Studio, with team of more than 40 in product management, engineering, design, data science and more. Select highlights: • Led the product development of suite of in-stream ad products tailored for video content on Facebook, generating $x billion in revenue & rev-share payouts towards video creators • Led the launch of creator monetization incentives program to help video creators make a sustainable living producing engaging and valuable content • Oversaw company-wide priority effort during Covid-19 to scale live in-stream ads to new verticals such as entertainment and news, helping more than x top streamers representing more than x million daily watch hours monetize their live video broadcasts• Improved fragmented onboarding process by soft-launching Facebook Partner Program, unifying all video-monetization product-onboarding efforts, increasing onboarding volume by x%, and bringing in x high-quality, high-integrity video creators
EDUCATION
University of California, Berkeley
Bachelor of Arts (B.A.), Political Science
ABOUT WILLIAM WENBO LIU
Product Manager at Instagram
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