William Sword
Global Head Of Ads & Direct-to-Fan
- Role
- Global Head of Advertising and Direct-to-fan Marketing at ONErpm
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About William Sword
Analytically-minded marketer with a wealth of experience in high-performance…
Experience
Global Head of Advertising and Direct-to-fan Marketing
Jun 2019 — Present · Charlottesville, VA, US
Partner relationship management with key platforms including Meta, TikTok, Spotify, YouTube, Snapchat-Strategizing and executing conversion-optimized institutional and artist advertising as well as influencer campaigns across TikTok, Facebook, Instagram, YouTube, Spotify, Pandora, Twitter, Snapchat, Twitter, VK, Reddit, Pinterest, Digital Media, and OOH-Siloing and managing institutional data like GAID, IP address, and IDFA values from SMS marketing, email marketing, and pixel-tracked campaigns-Artist and fan-facing newsletter audience-building, design, composition, creation, execution-Institutional voice, including blog, radio, socials-Global advertising accounting and workflow optimization across a half-dozen offices-Direct project management including metadata analysis, platform optimization, DSP editorial pitching, contesting, and content creation with priority artists-Social monetization and rights management across a library with millions of ISRCs-YouTube multi-channel network management and optimization-Influencer relationship & budget management.
Education
Colorado College
Bachelor's degree
Colorado College
Bachelor's degree
2011 — 2014
Skills
- Digital Marketing
- Advertising
- Market Analysis
- Social Media
- Social Networking
- Social Media Marketing
- Marketing
- Microsoft Excel
- Market Research
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.