Will Swanson

Strategy & Finance | Ex-BCG | Booth MBA | CPA

Role
Director of Financial Strategy at The Rock-It Company
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Finance & AccountingView LinkedIn profile

About Will Swanson

I am a corporate strategy and strategic finance leader with 8+ years of experience advising senior executives and boards across high-impact growth, transformation, and transaction initiatives.I currently am a Project Leader at BCG, partnering with clients primarily in the Consumer and Healthcare sectors to tackle topics such as growth strategy, go-to-market design, cost optimization, and enterprise transformation. Over my career, I’ve advised companies across all stages of maturity, from growth-stage startups to global Fortune 50s, supporting them through strategic inflection points. Prior to BCG, I built a strong financial foundation as a CPA in FTI Consulting’s SEC & Accounting Advisory practice, developing skills in financial reporting, forecasting, forensic analysis, and regulatory frameworks. That experience continues to shape my analytical approach and ability to translate complex problems and ambiguity into clear, data-driven insights.I’m energized by helping clients solve tough strategic questions and enjoy leading high-performing teams to deliver thoughtful, actionable results.

Experience

  1. Director of Financial Strategy

    The Rock-It Company

    Nov 2025 — Present · New York, NY, US

    The Rock-It Company (formerly Global Critical Logistics) is a global leader in mission-critical specialty logistics, trusted to move irreplaceable assets and power extraordinary moments across Live Events and Luxury Goods. Built on a 47-year legacy, Rock-It delivers multimodal freight forwarding, event logistics planning, specialized packing and storage, customs and ATA carnet services, insurance, on-site support and more. Rock-It manages the logistics behind concert touring, major sporting events, broadcast productions, film and media, corporate events, experiential activations, rapid response and infrastructure, and the transport and protection of fine art, rare automobiles, and other priceless collections. With access across 160+ countries and with more than missions each year, Rock-It serves a diverse list of partners including the FIFA World Cup 2026, the Pebble Beach Concourse, RM Sotheby’s, leading hypercar OEMs, multiple Olympic committees, leagues and federations, and other leading brands across the globe.

Education

  • The University of Chicago Booth School of Business

    Master of Business Administration - MBA

    2020 — 2022

  • William & Mary

    Bachelor’s Degree, Finance

Skills

  • Social Media
  • Data Analysis
  • Microsoft Word
  • Community Outreach
  • Customer Service
  • Soap Notes
  • Facebook
  • Microsoft Office
  • Research
  • Critical Thinking
  • Economics
  • Teamwork
  • Strategic Planning
  • Social Media Marketing
  • English
  • Teaching
  • Event Planning
  • Microsoft Excel
  • Powerpoint
  • Editing
  • Spanish
  • Leadership
  • Automotive Repair
  • Public Speaking
  • Emergency Nursing

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Will Swanson — Director of Financial Strategy at The Rock-It Company in Brooklyn, NY, US | Unifers