William Stockwell
Managing Partner @Ignite Performance Marketing Group
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WORK HISTORY
Managing Partner @Ignite Performance Marketing Group
Clients include: IAAPA (The International Association of Amusement Parks and Attractions), Herschend Entertainment, Palace Entertainment, SeaWorld Parks & Entertainment, and Tommy’s Jerky and Smokies (created customized beef jerky offerings for Cedar Fair parks and Fun Spot America).
EDUCATION
Slippery Rock University of Pennsylvania
Bachelor's degree
SKILLS
ABOUT WILLIAM STOCKWELL
Currently providing consulting services to IAAPA (International Association of Amusement Parks and Attractions), where I helped introduce a new Official Partner Program designed to elevate partner brand visibility across the global attractions industry. The program connects category-leading brands with IAAPA’s worldwide membership base driving awareness, uncovering new business development opportunities, and delivering enhanced member value through savings, insights, and smarter ways to grow.With extensive experience in business development, marketing, and group sales within the theme park and attractions industry, I bring a unique perspective that combines strategic planning with hands-on execution. I’m passionate about aligning stakeholder goals, promoting collaboration, and delivering measurable outcomes.As Founder of Ignite Performance Marketing Group, I’ve partnered with top-tier organizations including IAAPA, Herschend Family Entertainment, Palace Entertainment, SeaWorld Parks & Entertainment, Coca-Cola, J&J Snack Foods, Satisfi Labs, Clover, SB Value-US Foods, Humana, TrustLayer, Craft Standard Draft Cocktails, Arvest Bank, and NAPA, as well as leading product distribution and partnership initiatives for Tommy’s Jerky and Smokies.Driven by curiosity and collaboration, I thrive on bringing innovative ideas to life and building relationships that create lasting value for both partners and customers.
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