William Scheckel
Wearer of Many Hats
- Role
- Chief Marketing Officer at Oxford Biochronometrics
- Location
- Montclair, NJ, US
- LinkedIn followers
- 500 followers
About William Scheckel
As a brand accelerator, I make exciting things happen faster, bigger and better for organizations around the world. I have worked with start-ups, global organizations like SAP, Deutsche Bank & IBM and companies of all sizes in between to generate reliable revenue by expanding audience engagement. Whether it’s managing multi-million-dollar budgets or building your message from square 1, I’ve helped organizations like yours with: Business Development, Lead & Demand Generation, Brand Strategy, Go-To-Market Strategy, Digital Marketing, Marketing ROI Metrics, Customer Engagement Plans and Social Media Implementation.
Experience
Chief Marketing Officer
Nov 2013 — Present · London, GB
First hire for this cybersecurity and ad-tech start-up, responsible for marketing, client onboarding, fund raising, business development, digital assets and go-to-market strategies for multiple cloud-based/SaaS products. Results:* Launched 2 lines of business to address the ad-fraud and spam prevention needs of enterprise and SMB clients.* Created digital collateral, wizards, websites and webinars to funnel over small companies and dozens of enterprise clients from cold leads to paying clients.
Education
University of Chicago
BA, History
University of Konstanz
MA, Sociology
1996 — 1998
Skills
- Marketing Strategy
- Social Media
- Marketing
- Integrated Marketing
- Start-Ups
- Social Media Marketing
- Management
- Digital Marketing
- Blogging
- Lead Generation
- Btob
- Leadership
- Strategy
- Business-to-Business (B2b)
- B2b
- Publishing
- International Project Management
- Community Outreach
- Digital Media
- Marketing Management
- Sales
- Salesforce.com
- Social Networking
- Teaching
- Corporate Branding
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