William Salinas

About William Salinas

With over 16 years of experience in corporate finance and analytics, I specialize in building and optimizing predictive models to enhance pipeline forecasting, sales efficiency, and revenue growth. With a strong background in data-driven analysis, I develop insights that shape go-to-market (GTM) strategy and guide executive decision-making.I lead initiatives that improve forecasting accuracy, refine reporting frameworks, and scale data models for strategic planning. Passionate about automation, scalability, and continuous improvement, I thrive on solving complex business problems with data. I collaborate cross-functionally with Sales, Marketing, and Finance to align analytics with business objectives, and I continuously explore new ways to leverage SQL, Power BI, and advanced modeling techniques to drive measurable impact.

Experience

1. Manager, Go-to-market Planning & Analytics

   Tricentis

   Dec 2022 — Present · Austin, TX, US

   Develop and optimize pipeline and bookings models that support $81.7M in new business bookings in 2023 and $101.5M in 2024, contributing to a 24% YoY increase. Improve forecasting accuracy, conversion visibility, and alignment with sales targets across regions and segments.• Deliver actionable insights to Sales and Marketing leadership by analyzing pipeline health, conversion rates, and funnel velocity, directly impacting quarterly territory planning and accelerating deal cycles.• Design and implement automated reporting frameworks using Power BI and VBA, reducing manual reporting efforts by 30% and increasing executive visibility into pipeline trends, revenue attainment, and key conversion metrics.• Collaborate with cross-functional teams including Sales, Marketing, and Finance to align on pipeline coverage, lead quality, and go-to-market strategy—supporting leadership during reforecasts, QBRs, and strategic planning cycles.• Spearhead enhancements to lead conversion models and segmentation strategies, identifying underpenetrated markets and unlocking new growth opportunities.• Leverage tools such as SQL, Power BI, and custom VBA macros to enhance reporting accuracy, streamline workflows, and drive smarter, faster business decisions.

Education

• University of Houston

  Bachelor of Business Administration - BBA, Accounting and Finance

  2005 — 2008

Skills

• Advertising
• Sales
• Marketing
• Customer Service
• Microsoft Excel
• Leadership Development