Will Russell
Field Sales Executive @Brown-Forman
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WORK HISTORY
Field Sales Executive @Brown-Forman
London, GB
On Trade: Managing and growing our premium to luxury spirit portfolio within South London IFT on-trade- Portfolio includes world renowned brands; Jack Daniels, El Jimador Tequila, Herradura Tequila, Diplomatico Rum, Woodford Reserve Bourbon, Glendronach Single Malts, Benriach Single Malts, Gin Mare & Fords Gin, Chambord- Actively managing a P&L balance sheet of over contracted 9L cases over FY25, bringing in over in Straight Net Sales- Winning over 900 9L cases in 100% new business spirit contracts during FY25, creating in Straight Net Sales- Actively collaborating with key on-trade partners with my own A&P budget to deliver key activation\'s and menu features to drive the rate of sale of my brands and increase brand awareness across South London.
ABOUT WILL RUSSELL
South London Field Sales Executive for Brown-Forman | driven for a career in the Spirits and Beverage industry | 2:1 in Business and Marketing Management
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