William Ruderman
Senior Manager, Media Partnerships - iSpot.tv
- Role
- Senior Manager, Media Partnerships at iSpot
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About William Ruderman
I currently work at iSpot.tvPreviously, I worked at Oracle Data Cloud as an Account Manager on the measurement side providing SaaS and analytics for our Agency partners.Samba TV:Proud to have been on the Samba TV Client Services Team, a leading television analytics and digital advertising company. We help agencies, brands, and TV networks find the right audience by leveraging our one-to-one first-party television data on virtually all smart televisions and connected devices. We execute cross-platform digital campaigns by reaching TV audiences watching any type of show. We also have the ability to show advertisers and networks how their campaigns drive TV tune-in through our data attribution analytics. Our team is HQ\'d in San Fransisco and I work with our amazing New York, NY team.Previously:I have spent the last 6 years working with companies who produce the best enterprise mobile messaging platforms on the market. Most recently, I worked at Mobile Commons, a company who provides a marketing platform to raise awareness of good causes and drive positive outcomes in various markets such as healthcare, education, advocacy, and nonprofit work. While our amazing team provides top-notch client services and outstanding customer support, I, as the mobile industry expert, specialized in building vendor relationships, enforcing legal compliance, and providing market research. Previously, I worked at OpenMarket, a leading international SMS aggregator, where I had nearly six years of client-facing experience driving customer relationships and providing top-notch technical solutions. I helped Fortune 500 clients and global technology firms integrate into OpenMarket\'s SMS, MMS, and billing hubs empowering partners to deliver advertisements, push notifications, and multimedia content.
Experience
Senior Manager, Media Partnerships
Mar 2022 — Present · New York, NY, US
The New Standard for TV Ad Measurement - iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising.Managing NBCUniversal + Comcast Advertising accounts and business relationships, driving adoption of iSpot currency and measurement of linear and digital/streaming television. Working with NBCU Ad Sales Measurement and Impact; and NBCU Entertainment and Marketing- Currency: iSpot is a trusted measurement partner for brands and publishers/networks to transact- Measurement: linear -(impressions and R/F with HH personification/demos and co-viewing)- Unified Measurement: linear and digital (incremental reach)- Attention Analytics and performance- Tune-In: Measure network promo campaigns and effectiveness to drive tune-in- Attribution: Measure how effective TV ad campaign drive conversions (e.g, site, movie tickets, location, etc)
Education
University at Albany
Political Science and Government
Hunter College
Bachelor of Arts, Political Science and Government
Skills
- Mobile Devices
- Os X
- Market Research
- Tcpa
- Sms
- Lightroom
- Keynote
- Digital Tv
- Creams
- Programming
- Microsoft Office
- Salesforce.com
- Crm
- Strategic Partnerships
- Elder Care
- Web Development
- Dragon
- Management
- Technical Support
- Billing Systems
- Online Advertising
- Photoshop
- Mobile Technology
- E-Commerce
- Mobile Payments
- Powerpoint
- Fruit
- Advertising
- Php
- Samba
- Ctia
- Indian Head Massage
- Marketing
- Wire
- Compliance
- Mms
- Mobile Marketing
- Blackberry
- Windows Mobile
- Fundraising
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