William Prout

About William Prout

Strategic and results-driven SEO leader with a proven record of optimizing enterprise-scale retail websites and driving measurable growth in organic performance. Adept at leading cross-functional initiatives that connect SEO/AEO/GEO/AIO strategies with broader marketing, merchandising, and e-commerce objectives. Skilled in technical SEO, content optimization, and analytics with a focus on sustainable, data-informed growth.

Experience

1. Digital Marketing Search Manager - Seo

   Kohl's

   Dec 2023 — Present

   Manage a high-performing SEO department, managing a cross-functional team of technical leads, channel leads, and editorial writers to scale organic revenue and market share• Lead the transition of evolving traditional SEO into a multi-platform strategy (AEO, GEO, AIO) to capture visibility within Google’s AI Overviews and LLM responses• Champion cross-functional integration, partnering with UX, Merchandising, and Product teams to bake SEO into the DNA of site architecture and multi-channel campaigns• Standardize SEO literacy across the organization through executive-level reporting and internal mentorship programs, transforming SEO from a silo into a core business driver• Develop proprietary intent modeling to stay ahead of shifting user behaviors, shifting focus from high-volume keywords to high-intent \"Zero-Click\" and prompt-based queries• Pioneer LLM Optimization strategies, analyzing prompt engineering patterns to ensure brand dominance within generative AI search environments• Integrate Organic and Paid synergies, collaborating with Performance Marketing to maximize SERP real estate and reduce blended CAC through data-sharing and integrated search campaigns• Architect of enterprise-level technical SEO roadmaps, overseeing large-scale audits (Crawl efficiency, Schema markup, Page Speed) that resulted in sustained organic growth across priority categories• Direct strategic content expansion focused on non-branded keyword dominance and regional solution targeting, aligning content production with high-value business objectives• Leverage advanced analytics to translate complex technical data into \"Board-ready\" insights and actionable revenue-growth recommendation

Education

• Monmouth University

  Masters, Business Administration

  2002 — 2003

• Lehigh University

  Bachelor of Arts, English Literature

  1997 — 2000

Skills

• Web Marketing
• Content Marketing
• Landing Page Optimization
• Web Analytics
• Integrated Marketing
• Advertising
• Data Feeds
• Social Branding
• Organic Search
• Omniture
• Link Building
• Search Engine Submission
• Google Analytics
• Blog Development
• Google Adwords
• Local Search
• Ppc
• Wordpress
• Search Advertising
• Crm
• Mobile Marketing
• Yahoo Search Marketing
• Website Conversion
• Blog Marketing
• Off Page Optimization
• Google Webmaster Tools
• Online Marketing
• Social Networking
• Cms
• Conversion Optimization
• Social Media
• Traffic Building
• Sem
• Search Engine Positioning
• Email Marketing
• Analytics
• Digital Marketing
• Blogging
• Lead Generation
• Keyword Analysis