William Poteet
Global Brand & Sales Leader | Channel Partner Management | Driving Growth in Consumer & Pro Audio
- Role
- Global Sales & Brand Manager at Vpi Industries
- Location
- Chesapeake, VA, US
- LinkedIn followers
- 500 followers
About William Poteet
Seasoned channel and partner manager with 25+ years driving revenue, margin, and market-share growth for leading consumer electronics brands. I specialize in building high-performing distribution networks while maintaining brand integrity in premium audio and electronics markets.Throughout my career at companies including VPI Industries, Audioengine, Transparent Audio, and Panasonic, I\'ve consistently delivered results by:• Managing multimillion-dollar P&L responsibilities and marketing budgets• Building and motivating external sales teams embedded with distribution partners• Executing successful go-to-market launches that exceed revenue targets• Optimizing supply chain operations to improve efficiency and reduce costs• Developing strategic partnerships with national retailers and distributorsMy approach combines data-driven decision making with relationship building to create distribution strategies that drive mutual growth. I\'m passionate about premium audio and creating channel programs that align distributor objectives with brand priorities.Based in Chesapeake, VA and open to discussing opportunities in channel and distribution management.
Experience
Global Sales & Brand Manager
Dec 2022 — Present · US
Own $4.0M annual sales volume and $150K ad budget; drove 15% distributor engagement uplift and a 25% reduction in cost-to-serve.• Lead and enable 12 external sales representatives embedded at distribution partners; deliver quarterly training, channel-specific collateral and joint-incentive programs.• Build strategic business plans aligned to annual, quarterly and monthly revenue and profitability targets.• Partner with marketing, finance and operations to automate order management workflows, improving order cycle times and accuracy.
Education
University of Phoenix
Associate of Arts - AA, Business, Management, Marketing, and Related Support Services
2003 — 2007
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