William Pahl

Award-Winning Data Analytics Leader | Specializing in B2B and B2C Brands | Marketing Strategy and Actionable Insights @ PMG

Role
Director of Analytics at PMG
Location
Dallas-Fort Worth, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About William Pahl

With 15 years of experience in marketing and operational analytics, I specialize in…

Experience

  1. Director of Analytics

    PMG

    Sep 2025 — Present · Dallas, TX, US

    PMG: A global independent digital company using strategy, creative, media, and insights to deliver \"Digital Made For Humans\".Role and Responsibilities- Lead the analytics team across multiple customer groups, industry verticals and regions- Define the capability roadmap and organization structure for scale- Translate client objectives and business questions into analytic frameworks and drive roadmap alignment- Guide senior client relationships and analytics transformation projects, showcasing PMG value and driving growth- Align department goals to company strategy and vision- Manage leaders and ensure succession planning- Lead performance planning, calibration, and promotions- Identify and implement process, tooling, or training improvements- Represent analytics in executive forums, both internally at PMG and externally on the broader market- Shape thought leadership, IP, and external reputation- Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making

Education

  • Southern Methodist University

    Bachelor of Arts

  • Rice Business - Jones Graduate School of Business

    Master of Business Administration - MBA

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William Pahl — Director of Analytics at PMG in Dallas-Fort Worth, TX, US | Unifers