William Naclerio
Digital Marketing Director | SEO / SEM & AI Engine Optimization (AEO/GEO)
- Role
- Digital Marketing Director at Raybiotech
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About William Naclerio
I am a digital marketing and operations leader with 14 years of experience in life…
Experience
Digital Marketing Director
Apr 2022 — Present · Peachtree Corners, GA, US
Own end-to-end digital platform strategy across web, ecommerce, martech, analytics, automation, and internal systems in a regulated life sciences environment• Led large-scale modernization of a SKU digital ecosystem, driving +24% organic traffic growth and +60% YoY increase in website transactions• Accountable for platform performance, scalability, uptime, and data integrity across customer-facing and internal systems• Lead cross-functional teams spanning marketing, IT, operations, and external vendors to deliver revenue-impacting initiatives• Implemented and scaled Salesforce CRM with Account Engagement (previously Pardot), marketing automation, analytics, and executive reporting on the homepage dashboard to improve visibility, adoption, and ROI• Drive automation and operational efficiency through internal platforms, data integration, and workflow modernization• Manage significant paid media investment and omnichannel growth strategy (SEO, SEM, marketplaces, analytics)
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