Will Morriss
E-commerce SEO & AI Optimization
- Role
- Digital Marketing Consultant at The First Pick Va Group
- Location
- Salem, OR, US
- LinkedIn followers
- 500 followers
About Will Morriss
I’ve spent the last 10+ years helping brands grow through creative and strategic SEO — and more recently, through Generative Engine Optimization (GEO): making sure content shows up not just in search engines, but in AI-generated answers from tools like ChatGPT and Google’s AI Overviews.My background spans technical SEO, content strategy, and analytics. I’ve worked with agencies and big-name brands, running audits, improving site architecture, and creating content that doesn’t just rank — it converts. I rely on tools like Google Analytics, Ahrefs, SEMrush, GSC, and Screaming Frog to guide the work, but the real value comes from connecting the data to business goals.I also hold an MBA from the Raymond A. Mason School of Business at William & Mary, which gave me a strong foundation in marketing strategy and how to tie SEO work to real business outcomes.These days, I work as a consultant, helping companies adapt their SEO strategies for both traditional search and the new AI-driven landscape.When I’m not working, I’m usually hiking with my dog Sammy or digging into the latest in tech and generative AI.
Experience
Digital Marketing Consultant
Jan 2019 — Present
Consulted with the business owner and directed digital marketing changes that increased annual revenue 15% over initial goal• Established 3 new marketing strategies focused on online advertising and improving the company\'s web presence, social media, and search engine optimization• Created engaging content for paid media campaigns using LinkedIn, Facebook, and Google• Doubled the conversation rate using search and display ads and reformatted the landing pages to simplify the lead generation process• Produced comprehensive pitch decks, used for internal research and external marketing• Implemented B2B marketing recommendations for Google search ads and social media ads• Increased organic traffic by 20% using website and blog SEO optimization
Education
William & Mary – Raymond A. Mason School of Business
Master of Business Administration - MBA
2019 — 2021
The Ohio State University
Bachelor's degree, U.S History, Economics
2014 — 2018
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