William Will McKinnie

About William Will McKinnie

I’m a creative copywriter and concept developer with a knack for turning big ideas into work that connects. Whether it\'s a national brand campaign, a social-first activation, or OOH copy-driven fun, I\'m your guy.I’ve built campaigns for brands like Calm, AT & T, Scrub Daddy, and Ring Car Cam, blending strategy with storytelling to create work that’s as smart as it is memorable. I started studying advertising at SMU\'s Temerlin Advertising Institute, where I learned the basics and discovered my knack for storytelling, writing, and making people laugh, before branching out into the real world\'s hustle.What drives me? Curiosity, collaboration, and crafting ideas that stick. I thrive on jumping between mediums, including social, digital, video, and print, and tailoring my tone to the audience without losing the spark. When I’m not concepting campaigns, you’ll probably find me at the gym, binge-watching movies, or exploring ways to incorporate my passions into my work.If you’re looking for someone who can bring fresh thinking, cross-platform creativity, and a genuine passion for connecting ideas to audiences, let’s talk.

Experience

1. Host

   F1® Arcade

   Mar 2026 — Present · Denver, CO, US

   Managed front-of-house operations at F1 Arcade, including guest bookings, simulator briefings, and overall race experience coordination. Ensuring a seamless customer journey by organizing reservations, welcoming guests, and maintaining an energetic, hospitality-focused environment.

Education

• Southern Methodist University

  Advertising, BA., with a Specialization in Creative

• Episcopal High School

  High School Diploma

• Denver Ad School

  Copywriting