William Mahan
- Role
- Marketing Director at Work Institute
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
Experience
Marketing Director
Apr 2022 — Present
I oversee the creation and execution of measurable integrated marketing campaigns and thought leadership strategies to increase brand affinity; apply demand gen best practices to create a rich marketing-sourced sales pipeline with high conversion rates; direct the team in the execution of high impact sales enablement plans; and measure all marketing activities to ensure high ROI, using data to inform tactics and strategies.
Education
Trevecca Nazarene University
Bachelor's degree, Management and Leadership
University of Tennessee, Knoxville
Business Administration and Management, General
2005 — 2008
Skills
- Market Research
- Customer Relations
- Management
- Employee Engagement
- Microsoft Word
- Public Relations
- Account Management
- Customer Service
- New Business Development
- Blacksmithing
- Time Management
- Social Media
- Organizational Development
- Leadership Development
- Team Building
- Marketing
- Strategic Planning
- Human Resources
- Recruiting
- Hatha Yoga
- Strategy
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