William L. Smith

About William L. Smith

William Smith is a veteran Monterey County real estate broker and founder of the Carmel Luxury Group at Coldwell Banker Realty, with over 1,700 closed transactions since opening his first brokerage in 1990. A proud member of a multi‑generational Monterey Peninsula family whose roots date back to 1898 in Pacific Grove, he brings a native’s understanding of the coastline, local history, architecture, and cultural landscape to every client relationship. This long‑standing connection to Carmel, Carmel Valley, Pebble Beach, Pacific Grove, Monterey, Seaside, Marina, Big Sur, Salinas, Moss Landing, and nearby communities underpins his reputation as a trusted local resource.William specializes in luxury homes and estates, oceanfront and coastal properties, ranches and land, historic and architecturally significant residences, and investment real estate. His experience includes the successful sale of notable properties such as the historic Marsh Asian Art Building, Weathertop Ranch, Chateau Carmel, Holman Ranch, and Quail Creek Ranch. Prior to joining Coldwell Banker Realty in 2006, he owned and operated two Prudential California Realty offices in Carmel and Monterey, giving him a comprehensive perspective on brokerage management, agent training, and complex contract structures.Consistently recognized for high production and professionalism, William has ranked among the Top 100 agents and Top 1% for Coldwell Banker in Northern California and Silicon Valley/Monterey Bay, and previously achieved a #11 international ranking within the Prudential Real Estate Network. His team has earned Coldwell Banker International President’s Premier and International President’s Elite designations, as well as Coldwell Banker Commercial’s Circle of Distinction Bronze Award and Top 10 Team rankings in Northern California.William holds multiple professional designations, including Licensed Associate Real Estate Broker, Global Luxury Property Specialist, Commercial Real Estate Professional, Seller Representative Specialist (SRS), Certified Home Marketing Specialist, Certified Real Estate Coach for Tom Ferry International, and REALTOR® membership in the National Association of REALTORS®. He combines seasoned counsel, strategic pricing, robust digital marketing, and strong negotiation skills with an emphasis on legal compliance, clear communication, and client advocacy. His passion for the arts, water sports, golf, equestrian activities, and historic preservation reflects the lifestyle and community values that attract buyers and sellers to the Monterey Peninsula.

Experience

1. Broker Associate Team Leader of the Carmel Luxury Group

   Coldwell Banker Realty

   Dec 2006 — Present · Carmel, CA, US

   Since joining Coldwell Banker in 2006, William has served as a Broker Associate and team leader, personally closing over 1,700 transactions while guiding agents in luxury, residential, investment, and commercial real estate. He has helped consolidate and grow market share by implementing advanced digital marketing, coaching team members on listing and buyer systems, and reinforcing legal and ethical compliance in every transaction. During this period, he and his teams have earned top‑tier recognitions including International President’s Premier and Elite, Top 100 Northern California, and Top 1% Northern California and Silicon Valley/Monterey Bay, underscoring his dual focus on production and leadership.

Education

• San Diego State University

  Bachelor of Arts (B.A.), Fine and Studio Arts

  1969 — 1973

Skills

• Real Estate Transactions
• Reo
• Investment Properties
• Listings
• Foreclosures
• Relocation
• Condos
• Townhomes
• Sfr
• Residential Homes
• Working with First-Time Home Buyers
• Real Estate
• Referrals
• Single Family Homes
• Sales
• Working with Investors
• Luxury Homes
• Sellers
• Buyer Representation
• Commercial Real Estate
• Real Property
• Luxury
• First Time Home Buyers
• Investors
• Real Estate Owned (Reo)
• Short Sales