William Kilby
- Role
- Paid Media Strategist, Team Lead at TriMark Digital
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About William Kilby
A creative yet analytical thinker with a passion for solving complex business problems…
Experience
Paid Media Strategist, Team Lead
Apr 2022 — Present · Raleigh-Durham-Chapel Hill, NC, US
Paid media lead on $10MM+ account with 50+ individual franchise accounts, overseeing entire account strategy and budgeting on all digital paid media platforms including paid search, paid social and programmatic • Manage relationships with third-party vendors and pursue partnerships with new providers • Meet with clients to advise on paid media investments and long-term growth plans • Manage team of three individuals, working together to optimize and grow accounts and meet personal, agency and client goals • Collaborate closely with client strategy team to inform client and internal decisions based on performance goals • Work jointly with design, organic, content and development teams to ensure a cohesive, full-funnel marketing approach • Lead large-scale landing page rollouts and improvements, including continuous QAs and A/B testing • Oversee new paid media account onboarding strategy and reporting for multi-location clients • Lead agency-wide updates and optimizations to reporting platform • Keep up-to-date with rising industry trends, emerging platforms and changes in the digital media landscape
Education
UNC Hussman School of Journalism and Media
Bachelor of Arts (B.A.), Media and Journalism - Concentration in Advertising
2015 — 2019
Forbush High School
High School Diploma
2011 — 2015
University of North Carolina at Chapel Hill
Bachelor of Arts (B.A.), Media and Journalism - Concentration in Advertising, Minor in Entrepreneurship
2015 — 2019
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