William Kervick
Senior Sales Manager Grated, Cultured Business Unit
- Role
- Senior Sales Manager Grated, Cultured Business Unit at Lactalis Usa - Lactalis Heritage Dairy
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About William Kervick
Accomplished senior sales leader with 10+ years of experience driving revenue growth and leading high-performing teams within global CPG organizations. Excels at sales strategy, profitability optimization, trade promotion management, and cross-functional collaboration. Recognized for delivering strong ROI, advancing category leadership, and fostering strategic customer partnerships that accelerate growth and innovation. Motivational leader who influences a culture of integrity, teamwork, and accountability. Top performer with multiple awards for exceeding expectations and targets. Open to travel and relocation.GAP Negotiation Training Certified
Experience
Senior Sales Manager Grated, Cultured Business Unit
Lactalis Usa - Lactalis Heritage Dairy
Jan 2025 — Present · Charlotte, NC, US
Lead national sales and strategy for branded and private label Grated & Cultured Cheese businesses for all accounts and channels (National, Regional, Club, Value, Drug, C-Store, and E-Commerce), with gross revenue of $548MM.Develop annual plans and aggregate to teams for the annual years. • Created and communicated national strategic merchandising and shelving tactics to drive efficient ROI and deliver upon consumer trends.• Generated and aligned on monthly revenue forecasts with demand, supply, and material cross-functional teams to deliver superior customer fill rates and reduce waste.• Review emerging trends to develop innovation and in-store shopper marketing tactics to grow retailers’ categories.• Worked directly with cross-functional team on breakthrough new item innovation and commercialization, from inception to first ship.• Developed selling materials for customer specific meetings, innovation, consumer trends, and A&C support.
Education
Queens University of Charlotte
BA in Psychology with a Concentration in Organizational Communications
2010 — 2014
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