William Karas
Senior Director, Partnership Strategy & Development at U.S. Soccer // Commercial & Partnership Strategy Leader | Global Sports & Brand Growth | Sponsorship, Media & Revenue Platforms
- Role
- Senior Director, Partnership Strategy and Development at U.S. Soccer Federation
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About William Karas
Commercial Strategy, Brand Marketing, and Sponsorship Activation Executive with 15+ years’ experience driving revenue, brand growth, and sponsorship performance for Fortune 500 brands and global sports properties. Proven track record building high-impact brand campaigns, partnership platforms and products, leading cross-functional teams, and delivering record-breaking commercial outcomes. Deep expertise across brand strategy, sponsorship sales, commercial strategy, partnership strategy, media, brand insights, and ROI measurement.
Experience
Senior Director, Partnership Strategy and Development
Jun 2024 — Present · Chicago, IL, US
Manage the Partnership Strategy team, overseeing commercial & sponsorship strategy, business analytics & insights, and brand/campaign platform development for 9-figure book of business.•Lead commercial and partnership strategy across U.S. Soccer’s national partnership portfolio•Oversee go-to-market planning, partner strategy, and analytics, driving new business for the federation •Spearhead the development of sponsorship/partnership pitches, proposals, p&l formations•Collaborate cross-functionally with Marketing, Media, Events, and Finance teams to bring partnerships to market•Support c-suite leadership with Board-level storytelling, forecasting, and strategic planning
Education
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing & Strategy
American School of Dubai
High School Diploma
Tufts University
Bachelor's Degree, B.A. in International Relations and B.S. in Economics
Skills
- Social Media Marketing
- Lifesciences
- Project Management
- Advertising
- Executive Search
- Wireless
- Venture Capital
- Recruiting
- Microsoft Office
- Online Advertising
- Market Research
- Digital Marketing
- Marketing Strategy
- Candidate Generation
- Business Strategy
- Telecommunications
- Sports
- New Business Development
- Start-Ups
- Talent Acquisition
- Account Management
- Marketing Management
- Private Equity
- Research
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