William K. Domico

About William K. Domico

With over 25 years of experience in the beverage industry, I am a marketing expert and a founding partner at Spirited Insiders, a consultancy firm that helps emerging beer, wine, and craft spirit brands take their products to the next level. My core competencies include strategic market planning, new market penetration, premium product knowledge, market research and analysis, team building and management, budget preparation and administration, and customer relations. I have a solid history of sales success in multiple markets, a creative approach to product applications, and a strong analytical and planning skills. I have also developed direct reports, new clients, and sales potential in new market areas and possible accounts. As a founding partner at Spirited Insiders, I work with a team of experienced professionals to guide our clients with our proven strategies, market know-how, and key beverage connections. We understand the pain points and the opportunities of the emerging beverage space, and we are passionate about supporting our clients with a wide variety of capabilities and resources.

Experience

1. Board Member

   Misunderstood Whiskey

   Jan 2020 — Present

Education

• Penn State University

  Bachelor's degree, Comm

  1997 — 2002

Skills

• Program Execution
• Brand Management
• Marketing Strategy
• Program Management
• Marketing Management
• Sales
• Budgets
• Proposal Writing
• Territory Management
• Customer Service
• Marketing Communications
• Event Management
• Trade Shows
• Relationship Marketing
• Strategic Planning
• Brand Awareness
• Event Planning
• Marketing
• Account Management
• Market Research
• Training
• Management
• Team Building
• Leadership
• Recruiting