William Goodman
Senior Paid Media Manager at mdg
- Role
- Senior Paid Media Manager at Mdg
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About William Goodman
People talk. About life. About the good and the bad. About yesterday and tomorrow.…
Experience
Senior Paid Media Manager
Jun 2024 — Present · Washington, DC, US
Work in a collaborative manner with other marketing and creative teams to execute digital marketing campaigns for assigned clients and platforms • Implement digital campaigns based on best practices and overall strategy in order to fulfill clients key performance indicators; consult with digital marketing leadership as needed to ensure all campaigns are strategically sound • Ensure that all digital marketing campaigns are consistent and seamless across all platforms • Manage client campaign-level budgets and make recommendations on allocation across assigned clients and platforms • Optimize campaigns during regular campaign reviews based on in-platform performance • Run and record campaign reporting, providing feedback and analysis for accounts team • Remain up-to-date with the latest trends and best practices in digital marketing and measurement • Maintain a working knowledge of principles of Search Engine Optimization (SEO), including onsite and offsite best practices, web trends, Google’s suite of products, and new tools as discovered. • Learn new tools as needed
Education
University of South Carolina
Bachelor of Arts in Journalism and Mass Communications, Public Relations
2008 — 2013
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