William Giddon
Brand Director at Rothmans Men’s Clothing
- Role
- Brand Director at Rothmans
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About William Giddon
Connection has always been at the heart of my work. In fashion, that means helping people…
Experience
Brand Director
Jul 2021 — Present · New York, NY, US
Led the redesign of the store website, including recoding the website navigation, reformatting key pages, and curating products for a more seamless user experience• Launched a robust D2C marketing strategy including an SEO campaign, seasonal email calendar, and daily organic social strategy across Instagram and TikTok• Project managed the opening of the 4th Rothmans location (Manhattan West) by setting and communicating deadlines and overseeing the layout of fixtures, displays, and merchandise• Attended trade shows to discover brands, purchase new merchandise, and provide consultative selling and customer service
Education
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor's degree, Television, Radio and Film
2015 — 2019
Syracuse University - College of Visual and Performing Arts
Minor, Animation and Visual Effects
2015 — 2019
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