William Forrester

About William Forrester

Results-driven cybersecurity and risk management professional with a strong foundation in…

Experience

1. Search Engine Optimization Manager

   Shapiro

   Mar 2024 — Present · Washington, DC, US

   Directed and implemented a strategic SEO roadmap, resulting in a 26.56% improvement in Site Health and a 99.9% reduction in errors by addressing over issues, including broken links, duplicate content, and metadata errors- Led cross-departmental initiatives to align SEO strategies with broader business goals, driving a significant increase in organic traffic, customer acquisition, and brand visibility- Conducted comprehensive backlink audits, removing harmful links and building high-authority backlinks, which improved domain authority and search rankings- Owned end-to-end project execution for technical SEO enhancements, including site crawlability improvements, HTTPS implementation, and sitemap optimization, ensuring improved security and user experience- Boosted site performance metrics to a 98% page speed score through advanced optimizations, including JavaScript and CSS minification, and improved sitemap structure- Oversaw SEMrush-driven analysis to achieve an over 10-point increase in site rating, strengthening the site\'s competitive position in search engines- Enhanced content creation through SEO briefs, collaborating with the content team to align on-page optimization with SEO goals, driving traffic and engagement- Created website content and developed content briefs to guide strategy, ensuring alignment with target audience needs and SEO objectives- Conducted keyword research to identify high-impact opportunities, optimizing content for increased visibility and organic traffic- Spearheaded efforts to track and optimize KPIs, including organic traffic, conversion rates, and engagement metrics, achieving measurable business outcomes.

Education

• George Mason University

  Master of Arts - MA

• George Mason University

  Bachelor of Science - BS