William Erwin

About William Erwin

Revenue Operations and GTM Operations leader with 10+ years improving performance across the full revenue lifecycle, from prospecting and pipeline generation through close, onboarding, adoption, and retention.I partner with Sales, Marketing, Operations, and Customer Success to tighten ICP targeting, raise data quality, and strengthen CRM execution and cross-functional handoffs. The result is higher deliverability, more qualified meetings, faster conversion velocity, improved forecast accuracy, and cleaner post-sale alignment.My focus is building operating discipline and visibility that makes performance repeatable, not heroic. I do that through GTM infrastructure, clear stage definitions and exit criteria, actionable reporting, and enablement that drives consistent execution in HubSpot and Salesforce.

Experience

1. Enterprise Account Executive & Crm Lead

   Talento

   Feb 2026 — Present

   Own enterprise revenue generation while leading CRM and revenue operations strategy to drive scalable growth, forecasting accuracy, and operational rigor. Operate at the intersection of enterprise sales and RevOps leadership, aligning pipeline strategy, systems infrastructure, and frontline performance with growth objectives.• Own full-cycle enterprise sales process from strategic prospecting through contract execution and expansion• Build and manage a multi-stage enterprise pipeline aligned to ICP targets and long-term revenue strategy• Develop account penetration strategies across complex buying committees and multi-stakeholder environments• Drive disciplined forecasting, deal inspection, and revenue predictability through structured pipeline governance• Generate and close net-new business while identifying expansion pathways within existing accounts• Architect and optimize CRM infrastructure to support scalable pipeline generation, accurate forecasting, and performance visibility• Design outbound prospecting frameworks, territory planning models, and sequencing strategies to improve conversion efficiency• Establish reporting governance, KPI dashboards, and executive-level revenue insights to guide leadership decision-making• Implement workflow automation, lifecycle management standards, and data hygiene enforcement to improve system integrity• Identify bottlenecks across lead flow, qualification, deal progression, and handoffs—implementing structural improvements that increase throughput and predictability• Partner with sales leadership to translate growth targets into measurable activity frameworks and operating rhythms• Support frontline performance through enablement resources, messaging alignment, and outbound optimization• Align systems, tooling, and process design with enterprise revenue objectives• Operate as a strategic bridge between growth strategy and execution, ensuring CRM architecture supports enterprise sales velocity

Education

• College of Southern Nevada

  Associate’s Degree

  2015 — 2017

• Green Valley High School

  High School

  2013 — 2015

• International Academy of Flint

  High School

  2011 — 2013

• Western Governors University

  Bachelor of Science - BS

  2020 — 2023