William Dixon

WORK HISTORY

EDUCATION

ABOUT WILLIAM DIXON

I provide clean, informative and relevant content.​I facilitate brands that want to communicate messages in a holistic way and adds value for their target audience. In this role I was brought in as a specialist digital marketer and digital content creator with a focus on branding. This fast growing cyber security distributor secured private funding and wanted to grow their profile within their industry. After being approached by the company we proceeded with a market analysis and brand positioning exercise that highlighted the KPI\'s and direction the company were moving in. Following this we identified that brand awareness was their largest challenge and developed a bespoke content plan aimed at reaching those goals.To achieve this goal I undertook the rebranding of the company on both internal and external communications. It was my undertaking to update the entire look of the internal document branding introducing information hierarchy and clean, clear styling. Furthermore, I redesigned their social media graphics, pages of their website (Wordpress) and Created both Video and Podcast workflow documents. Lastly, we developed the tone of voice for socials and made 2 podcast pieces of content with 3rd in development at the end of the contract.