Will Delorenzo

About Will Delorenzo

With a BFA in Mass Media from Valdosta State University, I have nearly a decade of experience in graphic, photo, and video design and production for various clients in the sports industry. I joined Reine Digital as a Digital Producer in September 2023, where I focus on creating visual content that captures the essence and story of each client, whether that is through branding, campaign design, social media, photography, or videography. Previously, I was a Manager at PGA TOUR, where I led the social strategy, content calendar, and content creation for several major tournaments, including the Presidents Cup. I increased the follower growth and engagement across multiple platforms, and served as the lead production director, videographer, and editor for all PGA TOUR owned and operated tournaments. I also have extensive freelance experience, working on projects such as the Ryder Cup USA, Travis Fulton Golf, Jacksonville Medical Association, and Crash & Annie Productions. I am passionate about interweaving trend-led concepts with classic production style to deliver high quality results that elevate the platforms and brands of my clients. I am always eager to learn new skills, explore new trends, and collaborate with other creative professionals. I am motivated by the challenge and satisfaction of producing high quality content that meets the needs and expectations of each client.

Experience

1. Lead Digital Producer

   Reine

   Jul 2023 — Present · Charlotte, NC, US

   Create and implement marketing campaigns that are aimed to promote Reine Digital’s robust Motorsports clientele: Legacy Motor Club, RFK Racing, & Hendrick Motorsports athletes, sponsors, & teams- Deal directly with clients, manage relationships & expectations while also scripting, producing, & editing long/short-form projects- Set project timelines, meet deadlines, & communicate efficiently with both clients & internal teams to ensure quality work is completed on-time- Serve as creative lead for Legacy Motor Club incharge of developing and managing brand guidelines, social-first media strategy, and creating content geared toward gaining new partnerships- Actively lead graphic design for Reine Digital servicing clients including Axalta Racing, Raptor Coatings, & Hoosier Tires social media channels- Produce sales partnership videos geared towards maintaining or adding clients to existing racing teams on the NASCAR circuit- Create curated content for professional athletes including seven-time NASCAR Cup Champions Jimmie Johnson & Richard Petty, NASCAR Legends Kurt Busch & Brad Keselowski, & current drivers William Byron, Erik Jones, & Carson Hocevar’s social media platforms and websites.

Education

• Valdosta State University

  Bachel of Fine Arts - Mass Media, Mass Communication/Media Studies

  2013 — 2017