William Couche
Director of Sales and Marketing @Destination Geneva National
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WORK HISTORY
Director of Sales and Marketing @Destination Geneva National
EDUCATION
Eckerd College
Bachelor of Arts - BA, Business Administration and Management, General
ABOUT WILLIAM COUCHE
As Destination Geneva National’s Director of Sales and Marketing, I bring a dynamic blend of strategic vision, analytical influence, and competitive drive to every initiative I lead. With five years of revenue management experience, fours years in sales, and four years in resort operations, I’ve developed a comprehensive understanding of how to optimize performance across multiple departments in the hospitality industry.I specialize in revenue management, customer service excellence, and high-impact communication that have consistently helped me elevate organizational performance. Most notably, I helped grow golf sales by 33% over a two-year period, growing revenue through a strategic mix of pricing optimization, targeted marketing, and improved customer engagement.I’m motivated by measurable growth, data-driven decision-making, and building strong relationships that lead to long-term success. Whether refining operations, leading sales teams, or shaping marketing strategy, I strive to create meaningful results and elevate every aspect of the customer journey.Always open to connecting with professionals across hospitality, golf, and beyond. Let’s grow together.
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